Marketing and Promotion Plan Essay Example | Topics and Well Written Essays - 5000 words

Marketing and Promotion Plan - Essay Example Although H&M has already established its concern for environmental issues as clearly stated in their company website, Fashion Brand Nature believes that there is still much to improve in their production processes and that corresponding campaigns must be implemented to guarantee the target market that the company is really aware of their social responsibilities. The Promotions Plan, while aiming at asserting social and environmental consciousness for the H&M brand, also aims to propel the company into further market triumph as it doesn’t only become commercially successful but is also keen in playing important roles in the society and environment as well. For the longest time, this has been H&M’s battle cry in the Fashion Industry. Offering inexpensive but trendy clothes for over six decades now, H&M has presence in key countries and cities worldwide, having 1,500 stores in 28 countries by the end of 2007. H&M offers fashion for women, men, teenagers and children. The collections are created centrally by around 100 in-house designers together with buyers and pattern makers. The stores are refreshed daily with new fashion items. H&M does not own any factory, but instead buys its goods from around 800 independent suppliers, primarily in Asia and Europe. It also offers own-brand cosmetics, accessories and footwear. It applies a broad differentiated strategy where they offer a wide variety of products to serve various target groups. ). Furthermore, H&M ensures the best price for their goods by doing market survey and research and acquiring depth and breadth of knowledge within every aspect of textile production; buying the right goods from the right market, buying large volumes and efficient distribution mechanism H&M employs about 68,000 people and has about 20 production offices around the world, mainly in Asia and Europe (H&M in Brief. 2008). It has a design and buying department, which creates H&Ms

Information Systems Essay Example | Topics and Well Written Essays - 1000 words

Information Systems - Essay Example The payroll information system will have information on the name, monthly salaries and hourly rates of employees. Hourly rates will also be required to facilitate the payment of overtime wages. Additional information such as location, department, employee identification number, and the date of employment would also be added to the system. This system would be updated with information received from the human resources department relating to recruitment of staff at Recruit 4 U three locations as well as separation of staff due to retirement, resignation, redundancies and involuntary termination. The payroll system would be set up to calculate taxes for each employee and would be paid over to the government on their behalf. At the end of each pay period the necessary information would be collected from various locations and this along with the information from head office will be used to run the payroll. Pay slips will be generated for each employee, indicating their gross pay, deductio ns – statutory and otherwise, and their net pay at the end of each pay period. Cheques consisting of the net pay would either be drawn for each employee or sent to their respective bank accounts if feasible. Additionally, a cheque would be drawn for the government in relation to total tax deducted from the employees pay for the period. The relevant entry from this module of the accounting information system would be used to make an entry into the financial accounts of Recruit 4 U.